THE WORK BEHIND THE SCROLL.

A closer look at the strategy, content and creative direction behind YOURS. Hair Collective.

Featured case study: Strategy Intensive

YOURS. Hair Collective

Haircare product flat lay for YOURS. Hair Collective.
YOURS. Hair Collective salon wash basin area.
YOURS. Hair Collective salon wash basin area.
YOURS. Hair Collective salon wash basin area.
“If you’re looking for an authentic, down-to-earth and knowledgeable human, Stefania is your person. Her strategy gave me and my staff a clearer, more confident view of content and execution.”
— Jake, YOURS Hair Collective

The Challenge

Social media felt intimidating, inconsistent and difficult to know where to begin. Jake needed a clearer direction; one his team could understand, feel confident in and actually put into action.

The Strategy

Through a Strategy Intensive, I turned the “what should we post?” overwhelm into a tailored social-media roadmap. One that was built around the brand, their audience, overarching business goals and the content that would make the most sense for YOURS.

“An investment that has come back tenfold in confidence, knowledge, structure and strategy.”
— Jake, YOURS Hair Collective